Google and Amazon Race for Automotive Integration

We have entered into an age where our cellphones, our homes, and our cars are all going to be linked together. Google and Amazon are at the forefront of this latest innovative technology, and it all starts with something a lot of American’s already have in their homes. Starting later this year, consumers will be able to purchase 2018 Toyota models that will feature Amazon’s Alexa. Google is right behind them with their well-known Google Assistant.

Amazon’s Alexa will link with the owner’s home Alexa units, as well as all other accessible information in one’s cloud. Voice services with the system will include easy navigation, adding to one’s shopping list, accessing music selections, and more. If customers have other smart home technology, you can even use the Alexa system in your vehicle to adjust your home thermostat.

Head of Amazon Alexa Automotive John Scumniotales expressed his excitement about the project and its advancements.

“We’re thrilled that Toyota and Lexus will bring Alexa to customers on the road,”.” Our vision for Alexa is that she should be everywhere a customer might need her – at home, in the office, on phones – and in cars. This integration means that customers can interact with Alexa, virtually anywhere they drive.”

What to Expect

what google want

While only a select few 2018 Toyota models will be chosen to feature the first round of Alexa compatible technology, a larger selection of 2019 models will offer the addition. BMW, Hyundai, and Nissan are also looking into Alexa integration in upcoming models. BMW is rumored to also be trying out Alexa incorporation later in 2018.

To gain access to Alexa’s cloud, your vehicle is going to have to be equipped with Toyota’s Entune 3.0 App Suite. Lexus owners fear not, engineers didn’t forget about you. To gain access in your Lexi, make sure you opt for the Enform App Suite 2.0.

AutoZin.com reports that manufactures like Ford are already utilizing Amazon Alexa in certain vehicles. With Ford’s SYNC 3 AppLink, and the help of your cell phone, equipped vehicles will respond to demands from Alexa to lock and unlock the vehicle’s doors, start and prewarm the vehicle, adjust cabin temperatures, and even control the lights.

Google Wants In

When technology advances, you can expect Google to be somewhere in sight. It proves to be true in the automotive world as well. As a development in the Google Assistant program, Android Auto equipped vehicles will soon be able to compete directly with Alexa’s capabilities. Voice services include most of what your Google Assistant does for you the rest of the time. It can run your schedule, control your smart-home devices, access your media, get directions, and so much more. The system also has the ability to say no, when you may be getting into something you shouldn’t be while driving. Google is already advertising the test programs in limited models from a large variety of manufactures worldwide.

The Options are Endless

Amazon Alexa

Literally thousands of products are capable of connecting to your Google Assistant or your Amazon Alexa. From coffee makers to your washing machines, everything is linking up. Your car has now joined the party. According to a Harvard study, the average American spends over 100 minutes a day in their vehicle. With this newest technology, you can do more in that hour and a half than you ever have before. Companies like Panasonic are working hard with automakers, Google, and Amazon to create easiest, safest, and flexible verbal service systems possible. The healthy automotive market’s competition will drive this integration to new heights before we know it, and this is just the start.

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